Today’s Liberty Flea vendor feature is on Adrienne McGill, and her business Amazing Essence. Since 2010, Adrienne wanted to be an entrepreneur. After years of working at hospitals in the Philadelphia area, one night the idea of a natural fragrance brand Amazing Essence came to her in a dream. With much ambition and hard work, she has cultivated her natural product brand into what it is today.
Adrienne started her business hand making soy wax candles, wax melts, linen sprays, and rollerball perfumes with essential oils in October of 2017. Entirely owned and operated by a one-woman team, Adrienne has created vegan and eco-friendly products that tantalize the senses. She hand selects the fragrances for her customers needs and steers clear of any phthalates or additives. In addition to making all of the products herself, all of the Amazing Essence product labels are designed and printed by Adrienne.
So far Adrienne has seen great success! Amazing Essence has a fragrance for everyone, entirely natural and expertly crafted. Some candle scents available include a Healing fragrance made with grapefruit and turmeric, a balance fragrance made with sage, and an uplifting fragrance made with lemon. She also makes herbal scented candles, including an herbaceous lavender and velvet petals made with dried rose petals. Linen sprays include spearmint, peppermint, bergamont, citrus zest, orchard crisp, and tropical paradise.
According to Adrienne, her biggest challenge is marketing in a highly competitive natural goods market. But a visit to her website is as soothing as the products themselves, with images that transport the customer into a den of relaxation and serenity.
Adrienne noted one of her favorite products as the 4oz linen spray with essential oils, her go-to cure after a long, exhausting week. In a time of uncertainty,
The current circumstances have impacted almost every small business-owner, and Adrienne is no exception. Flea markets like Liberty Flea generate 75% of her sales, but all of her products are also available online at her website amazingessenceonline.com . Despite her amazing website, Adrienne really enjoys vending at flea markets, where she’s able to meet customers face-to-face, build a network with other vendors, brand within the local community, and conduct market research on quality and pricing.
Despite the current challenges, Adrienne is steadfast in ambition, seeing the future of Amazing Essence as a household brand known around the world.
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